The fashion industry has been undergoing significant changes in recent years as customers and businesses try to find more sustainable and environmentally friendly ways of working. Many parts of the traditional system need to be completely overhauled because they are no longer fit for purpose when it comes to production and waste in a world facing a climate catastrophe. One industry name who knows something about transforming the status quo is Moda Operandi founder Lauren Santo Domingo, who helped to introduce pre-order luxury shopping to consumers, a retail model which she believes is key to a more sustainable system.
“With a pre-order, a look is only produced when there is proven demand,” she tells us. “It is one of the most conscious ways to tap into what is next in fashion – and if everyone were to shop this way, there would be much less waste in the fashion cycle.”