If you’re about to embark on shopping for clothes online, you don’t have to be intimidated. It might seem difficult at first when you can’t see the clothes in person, but there are plenty of tips to help you make the right decision. Here’s what to look for when you’re shopping online.
Having an online store that is not optimized for search engines is like having a shop but there is no signage, so that no one knows where your online store exists. Website is one of the most potential places to sell online.
In this digital era, everyone will definitely search in search engines when they want to buy something, then will find the appropriate online store in the search engine. To make your online store easy to find in search engines, using Search Engine Optimization (SEO) is a solution to set Google Analytics goals. Here are SEO tips for online stores that you can do to optimize your online store revenue.
Include Product Reviews
Many buyers are interested in buying a product after seeing reviews from other buyers. So displaying product reviews is one way you can attract visitors to buy your product. This is also a passive way that can be used to produce unique content on your online store.
Include Links to Products on Homepage
One of the common mistakes that many online stores make is “burying” their products into a link structure far from the main page. This of course will make it difficult for visitors to find the product they are looking for. This situation also makes the product search rate from your online store low and can ultimately affect the score of the product page.
Optimize Anchor Text
To increase the visibility of your online store on search engines, you can add keywords to internal links on your website. Using a link in the text that is a keyword will be better than using a “click here” link type. Therefore, the existence of optimal anchor text here is quite crucial.
Apart from that, you can also include a link in the product description to direct visitors to other similar products that are also on your online store website.
Set Up Your Online Store For SEO
Store structure also has an impact on online stores. You have to create a good online store structure so that it can cover a number of landing pages. You can set the page according to the specifications of the brand or type of product that you provide.
In this way, you will have more opportunities to optimize multiple pages and keyword groups which will increase the visibility of your online store in search.
Share Products on Social Media
Another way that can be done to optimize your online store is by sharing your store link to all the social media you have. This step can also speed up your product to be seen by many people.
Reviews and Reputation
If you’re new to online shopping, don’t worry, you’re in good company. Most Americans shop online nowadays, in fact, about 79 percent do. Over half of those shoppers also know to check reviews before a purchase. If you’re looking for a shop to buy clothing from, you may find it difficult or overwhelming at first. How do you know you’re getting quality shirts for a good price? The way that you know is through reviews and reputation.
Materials matter. Often, you’ll be able to see what types of materials the company uses for their clothes. You have some shops like Warhead Clothing that let you know upfront that they only use high-quality materials in their clothing. While you can’t touch the material in person, it’s important that you do research on the materials that you like and that you would like to support. Quality matters, even when you’re shopping online.
Know Who You Support
Online, you have so many options, you get to choose who you want to support. For instance, say that you want to make sure that your clothes are only manufactured in the US or that the company supports causes that you’re interested in. You can make a conscious choice to support which companies you want, no matter where they are located.
When it comes to online clothes shopping, if you aren’t used to it, then you might feel intimidated at first. After all, there are a lot of different shops online and unless you look at reviews, you may not know the quality of the item you’re receiving. Fortunately, there are some good tips to online shopping.