How to Save Money on Your Trade Show Booth
If you are thinking about going to a trade show so that you can promote your business, you might be excited about all of the exposure that it can help you get. However, you could also be worried about how much you will need to spend on your trade show booth. Luckily, it is possible to keep costs down. These are a few tips that can help you save money on your trade show booth.
Book Early
For one thing, you may want to book your booth as soon as you know that you want to attend a certain trade show. Some trade shows have different “tiers” of pricing, and you may pay more for your booth if you sign up for it later. As an added bonus, booking early can help you get the best possible booth location for your trade show booth. Plus, you will not have to worry about the trade show running out of openings before you book and having to miss out on a great opportunity to promote your business.
Go With a Smaller Booth
Some trade shows offer different booth sizes for you to choose from. Unless you truly need a bigger area, such as if you are planning on setting up a large booth or if you need plenty of room for demonstration purposes, you might find that going with a smaller booth will save you money and provide you with sufficient space for setting up your booth. Even a medium-sized booth can save you a little bit of money over renting the biggest booth that is available.
Rent Equipment and Decorations
You might need to rent tables, table covers and so much more for your trade show booth. Unless you need something in a custom size or design, you might find that renting is a better choice than buying. Then, not only can you save money, but you will not have to worry about storing these items after the trade show.
Compare Pricing
If you are going to be having some items made for your trade show, then you could expect that you will have to pay a lot of money for custom work. However, this is not always the case. If you check out sites like https://www.promotionchoice.com/categories/Events-Tradeshows/Custom-Table-Throws/, then you can find more affordable prices than what you might be able to find locally.
Do Some of the Prep Work In-House
If you think that you are going to have to hire someone to do everything to help you prepare for your trade show, you may want to take a look at some of the professionals who already work for you. If you have a creative team, for example, they might like coming up with designs for your promotional materials and more. This can save you money over hiring someone from outside of your company to help you with creating materials, and it can help you ensure that your entire team is a part of the trade show in a small way as well.
Look Online for Travel Deals
If you are going to be traveling out of town to attend your trade show, you may want to shop around online for travel deals. You might be able to find cheaper flights by comparing them online, for example. There are also online deals to be had on hotels, airport transportation, rental cars and more.
As you can see, if you are anxious about how much your business is going to be spending on attending a trade show, you don’t have to worry. By following these tips, you can save money. Plus, you can help ensure that your trade show booth is a true success.
